Interactive content for B2B, from solo experts to sales teams

Your prospects ignore your messages. They can’t ignore a tool that helps them.

Embra turns your expertise into interactive tools your prospects actually want to use, and they qualify themselves while using them.

No credit card. Live in under an hour.

Lead Generation Audit
Step 3 of 4

Question

Where do most of your new clients come from today?

Your acquisition scorevs. industry
68+12 above avg

The problem

The old prospecting playbook is quietly failing.

Cold emails nobody reads

Open rates fall, reply rates fall further. Your sequence is one of forty in the inbox.

PDFs nobody opens

Whitepapers and one-pagers get downloaded, filed, and forgotten before lunch.

Tools that still expect a marketer

The tools exist now. They just expect someone on your side to also be the designer, the copywriter and the growth marketer.

How it works

From expertise to qualified pipeline in three steps.

01

Describe your expertise

Tell Embra what you know. It picks the format from its library, an audit, a calculator, a matrix, a guide, and builds the tool around it.

02

Your prospect uses it

They land on a clean, branded experience and enter their own situation, numbers and goals.

03

They get a real answer

Personalized, useful, immediate. You get a warm, self-qualified lead with full context.

One real result

One guide. 119 qualified leads.

A single Embra guide, distributed once. No discounts, no gimmicks. Just expertise put to work.

Content radar

Never wonder what to publish next.

Most tools wait for you to have an idea. Embra brings you the idea.

Embra watches what your market is talking about and suggests the tool to build around it. You pick a signal, Embra drafts the tool and the posts that carry it.

Trend

Everyone is rewriting their outbound playbook

Turn it into a self-scoring audit for your audience.

Build this tool →
Question

How much should I spend on paid before it pays back?

Perfect for a payback calculator with your own benchmarks.

Build this tool →
Debate

Is content still worth it in 2026?

Answer it with a guide that adapts to the reader's channel.

Build this tool →
Format

Interactive audit

A short diagnostic that shows a prospect a problem they are underestimating.

Awareness70/100
Trust45/100
Conversion88/100
Format

Guide

A slide-by-slide walkthrough of your expertise that captures the people who read it.

  1. 1. Audit your content
  2. 2. Pick one channel
  3. 3. Ship for 30 days
Format

Calculator

Show a prospect what they are losing, or gaining, in numbers.

Estimated annual revenue from a new channel

$184,200

Payback in 4 months

Format

Positioning matrix

Place a prospect on two axes and show them which quadrant they are in.

ReachLeader
Format

Comparison bars

Show a prospect where they stand against the reference values you set.

You38%
Your reference72%
Anything else

Custom mini-software

Describe the tool you want. We build it.

"I want a tool that scores a restaurant's delivery menu and suggests three fixes."
Building your tool
Format

Interactive audit

A short diagnostic that shows a prospect a problem they are underestimating.

Awareness70/100
Trust45/100
Conversion88/100
Format

Guide

A slide-by-slide walkthrough of your expertise that captures the people who read it.

  1. 1. Audit your content
  2. 2. Pick one channel
  3. 3. Ship for 30 days
Format

Calculator

Show a prospect what they are losing, or gaining, in numbers.

Estimated annual revenue from a new channel

$184,200

Payback in 4 months

Format

Positioning matrix

Place a prospect on two axes and show them which quadrant they are in.

ReachLeader
Format

Comparison bars

Show a prospect where they stand against the reference values you set.

You38%
Your reference72%
Anything else

Custom mini-software

Describe the tool you want. We build it.

"I want a tool that scores a restaurant's delivery menu and suggests three fixes."
Building your tool

Brand kits

Everything you publish looks like you.

Set your logo, your colours, your signature and the figures you want people to see. Embra applies them to every tool, post and email you create, so your content stays consistent without a designer in the loop.

  • Logo, dark variant, accent colour and client logos in one place
  • Tone of voice reused across every piece of copy
  • One kit per client or per offer, switched in a click

Your brand kit

Active

Palette

Key figures

12 yrs experience

40+ clients

Tone of voice

Direct, warm, concrete. Short sentences. No hype, no jargon.

Distribution, built in

Don’t just build it. Get it in front of people.

Every Embra tool ships with a ready-to-send LinkedIn sequence and email cadence, written in your voice and matched to your brand kit. Launch the same day.

Alex Moreau

Founder · 2h

We built a 4-minute audit that scores your sales velocity against your peers. No email gate. Link in comments →

❤ 312💬 48↻ 21

Email · Day 1

A 4-minute audit, for {{first_name}}

Hi {{first_name}}, I built something useful for teams like {{company}}. It takes four minutes and gives you a real number…

Take the audit →

Prospecting

Every lead lands in one place, with their answers attached.

Leads captured by your tools arrive in Prospecting with everything they told you. Run a scan on any of them and Embra builds a sales deck made for that one person. Working a lead your tool didn’t bring you? Add them by hand and scan them the same way.

You walk into the call already knowing what they need.

Engaged leads

This week
  • Camille Duret

    Head of Growth, Nova

    Completed the audit

  • Marc Elie

    Founder, Studio Ferrand

    Opened the guide twice

  • Sofia Vidal

    Consultant, independent

    Ran the calculator

Personalized deck

Built for Camille, from her own answers.

Open deck →

Static content is dead. Living content begins.

The web is full of assets that don’t respond to the person reading them. The next generation does.

Before

A PDF you download and forget.

After

A tool you actually use.

Your input28 reps

Result

+ 19% projected

How it starts

Publish free. Pay when it pays.

  • Publish your first tool without paying anything.
  • Watch the leads land. You see the count in real time.
  • Unlock the plan to read who they are. Everything captured before is unlocked with it.

Turn your expertise into your best source of clients.

Live in under an hour. No credit card.