Interactive content for B2B, from solo experts to sales teams

Your prospects ignore your messages. They can’t ignore a tool that helps them.

Embra turns your expertise into interactive tools your prospects actually want to use, and they qualify themselves while using them.

No credit card. Live in under an hour.

Lead Generation Audit
Step 3 of 4
QUESTION
Where do most of your new clients come from today?
Referrals & word of mouth
Cold outreach
Inbound & content
Paid ads
YOUR ACQUISITION SCOREvs. industry
68+12 above avg

Ninety seconds

See Embra work, from the radar to the prospect.

The problem

The old prospecting playbook is quietly failing.

Cold emails nobody reads

Open rates fall, reply rates fall further. Your sequence is one of forty in the inbox.

PDFs nobody opens

Whitepapers and one-pagers get downloaded, filed, and forgotten before lunch.

Tools that still expect a marketer

The tools exist now. They just expect someone on your side to also be the designer, the copywriter and the growth marketer.

How it works

From expertise to qualified pipeline in three steps.

01

Describe your expertise

Tell Embra what you know. It picks the format from its library, an audit, a calculator, a matrix, a guide, and builds the tool around it.

02

Your prospect uses it

They land on a clean, branded experience and enter their own situation, numbers and goals.

03

They get a real answer

Personalized, useful, immediate. You get a warm, self-qualified lead with full context.

One real result

One guide. 119 qualified leads.

A single Embra guide, distributed once. No discounts, no gimmicks. Just expertise put to work.

Content radar

Never wonder what to publish next.

Most tools wait for you to have an idea. Embra brings you the idea.

Embra watches what your market is talking about and suggests the tool to build around it. You pick a signal, Embra drafts the tool and the posts that carry it.

Trend

Everyone is rewriting their outbound playbook

Turn it into a self-scoring audit for your audience.

Build this tool →
Question

How much should I spend on paid before it pays back?

Perfect for a payback calculator with your own benchmarks.

Build this tool →
Debate

Is content still worth it in 2026?

Answer it with a guide that adapts to the reader's channel.

Build this tool →
Format

Interactive audit

A short diagnostic that shows a prospect a problem they are underestimating.

Awareness70/100
Trust45/100
Conversion88/100
Format

Calculator

Show a prospect what they are losing, or gaining, in numbers.

embra
6 formats✦3.4× more completions than a downloaded PDF✦2 min to publish your first tool✦0 lines of code✦
PROSPECT PREVIEW
Your 12-Month Revenue Reality Check
Enter your current numbers and see exactly what you will earn this year, how far you are from your target, and what single lever moves the needle most.
Average project or retainer value (€)
5000
The typical amount a client pays you per project or per month. Use your most common deal size.
New clients signed per month (on average) (clients)
2
How many new projects or retainers you close in a typical month, not your best month.
Average client relationship duration (months)
3
How long a typical client stays with you. A one-off project is 1, a quarterly retainer is 3, a long-term retainer might be 6 or more.
Your revenue target for the next 12 months (€)
150000
The number you are actually aiming for, not a vague aspiration. If you have not set one, put the number that would make this year feel like a win.
WHAT YOU WILL REALISTICALLY EARN THIS YEAR
84 000 €
Gap to your target66 000 €
Your revenue if you close one gap100 800 €
Step 1 calculates your gross annual revenue: average project value multiplied by new clients per month, then by 12 months. Step 2 applies a 30% proposal-to-close loss rate, a standard benchmark for independent consultants and B2B service providers, to reflect what you realistically collect rather than what you quote. Step 3 measures the gap between that realistic figure and your stated target. Step 4 models what happens if you fix one key bottleneck: the 20% uplift assumption is based on reported outcomes for consultants and small agencies who systematically improve either their lead qualification, their pricing, or their client retention, without adding headcount.
Most consultants and founders who run this calculation discover the gap is not about working more hours. It is about one specific lever: pricing, lead quality, or retention. The resource below shows you which one to fix first, and how.
Show me how to close the gap
6 ✓
interactive formats
3.4×
more completions than a downloaded PDF
2 min
to publish your first tool
0
lines of code
THEY TRUST USiora SystemsVelmora DigitalKeryon LabsNovalys Conseil
Format

Positioning matrix

Place a prospect on two axes and show them which quadrant they are in.

Vellumark
One timeline per customer. Everything else is a reconciliation problem.
310companies on the platform
94days to flag churn before renewal
22Series A people
THEY TRUST US
Draymill  Ovendale
Palindra  Dranera
Step 3 of 3
AI READINESS
AUTOMATED
Automation Without Foundation
Signal Engine
Flying Blind
YouClean Data, Blind Execution
MANUAL
FRAGMENTEDUNIFIED
DATA UNIFICATION
Your position reflects where your stack stands today on two independent dimensions. The quadrant you land in points to the constraint holding your revenue operations back the most.
CLEAN DATA, BLIND EXECUTION
Your data foundation is solid: systems are connected and your team trusts what is in the CRM. But the intelligence layer is missing. Churn is still discovered late, expansion signals sit unread in usage data, and forecasts depend on rep judgment rather than behavioral patterns. You have the raw material for a strong signal engine. The gap is turning connected data into automated, actionable alerts before the next renewal cycle.
Format

Comparison bars

Show a prospect where they stand against the reference values you set.

Step 3 of 3
€1.10
€2.35
€1.95
Your siteSector medianTop-quartile performers
Source: EIA CBECS + EIA commercial rate, 2026
Source: EIA CBECS, top-quartile efficiency
Each bar shows the annual electricity cost per square foot. Your site sits where it sits relative to the median and the top-quartile performers in its building category. The gap between your bar and the top-quartile bar is the range where efficiency gains are typically found.
LOW OPERATIONAL RISK
Your site’s operational profile suggests relatively controlled conditions. If your cost per square foot is nonetheless above the top-quartile benchmark, the driver is more likely to be tariff structure, occupancy patterns, or a specific system rather than broad operational failure. The bar chart above is the starting point for that conversation.
Open the link
Confidential content
1,400
buildings under management
19%
average energy reduction in year one
140
people
3
countries
tail GroupMerrowfield PropertiesBrantside LogisticsHalvorn Retail Group
Format

Guide

A slide-by-slide walkthrough of your expertise that captures the people who read it.

embra
Turn your expertise into interactive tools.
SLIDE 8 / 9
Step 3: Distribute the tool so it finds the right prospects
1LinkedIn: lead with the problem the tool solves, not a description of the tool itself. One direct post, no lengthy preambles.
2Email sequence: send the tool in message two or three of a sequence, after establishing the problem in message one. Warm context first, tool second.
3Referral amplification: ask early completers to share the result with a peer who faces the same challenge. A useful result travels.
4Gate the result lightly: ask for a name and email before revealing the full output. This converts completions into leads automatically, without friction.
← Previous8 / 9Next →
EMBRA AT A GLANCE
6 ✓
interactive formats
3.4×
more completions than a downloaded PDF
2 min
to publish your first tool
0
lines of code
THEY TRUST USNovalys ConseilAltiora SystemsVelmora DigitalKeryon Labs
Format

Custom tool

Describe the tool you want. Embra picks the format.

embra
New campaign  ·  Step 1 of 3
DESCRIBE THE TOOL
A tool that shows a logistics manager how much a late supplier costs them every month, from their own delivery figures.
Embra picks the format
6 IN THE LIBRARY
CalculatorInteractive auditGuidePositioning matrixComparison bars
Format

Interactive audit

A short diagnostic that shows a prospect a problem they are underestimating.

Awareness70/100
Trust45/100
Conversion88/100
Format

Calculator

Show a prospect what they are losing, or gaining, in numbers.

embra
6 formats✦3.4× more completions than a downloaded PDF✦2 min to publish your first tool✦0 lines of code✦
PROSPECT PREVIEW
Your 12-Month Revenue Reality Check
Enter your current numbers and see exactly what you will earn this year, how far you are from your target, and what single lever moves the needle most.
Average project or retainer value (€)
5000
The typical amount a client pays you per project or per month. Use your most common deal size.
New clients signed per month (on average) (clients)
2
How many new projects or retainers you close in a typical month, not your best month.
Average client relationship duration (months)
3
How long a typical client stays with you. A one-off project is 1, a quarterly retainer is 3, a long-term retainer might be 6 or more.
Your revenue target for the next 12 months (€)
150000
The number you are actually aiming for, not a vague aspiration. If you have not set one, put the number that would make this year feel like a win.
WHAT YOU WILL REALISTICALLY EARN THIS YEAR
84 000 €
Gap to your target66 000 €
Your revenue if you close one gap100 800 €
Step 1 calculates your gross annual revenue: average project value multiplied by new clients per month, then by 12 months. Step 2 applies a 30% proposal-to-close loss rate, a standard benchmark for independent consultants and B2B service providers, to reflect what you realistically collect rather than what you quote. Step 3 measures the gap between that realistic figure and your stated target. Step 4 models what happens if you fix one key bottleneck: the 20% uplift assumption is based on reported outcomes for consultants and small agencies who systematically improve either their lead qualification, their pricing, or their client retention, without adding headcount.
Most consultants and founders who run this calculation discover the gap is not about working more hours. It is about one specific lever: pricing, lead quality, or retention. The resource below shows you which one to fix first, and how.
Show me how to close the gap
6 ✓
interactive formats
3.4×
more completions than a downloaded PDF
2 min
to publish your first tool
0
lines of code
THEY TRUST USiora SystemsVelmora DigitalKeryon LabsNovalys Conseil
Format

Positioning matrix

Place a prospect on two axes and show them which quadrant they are in.

Vellumark
One timeline per customer. Everything else is a reconciliation problem.
310companies on the platform
94days to flag churn before renewal
22Series A people
THEY TRUST US
Draymill  Ovendale
Palindra  Dranera
Step 3 of 3
AI READINESS
AUTOMATED
Automation Without Foundation
Signal Engine
Flying Blind
YouClean Data, Blind Execution
MANUAL
FRAGMENTEDUNIFIED
DATA UNIFICATION
Your position reflects where your stack stands today on two independent dimensions. The quadrant you land in points to the constraint holding your revenue operations back the most.
CLEAN DATA, BLIND EXECUTION
Your data foundation is solid: systems are connected and your team trusts what is in the CRM. But the intelligence layer is missing. Churn is still discovered late, expansion signals sit unread in usage data, and forecasts depend on rep judgment rather than behavioral patterns. You have the raw material for a strong signal engine. The gap is turning connected data into automated, actionable alerts before the next renewal cycle.
Format

Comparison bars

Show a prospect where they stand against the reference values you set.

Step 3 of 3
€1.10
€2.35
€1.95
Your siteSector medianTop-quartile performers
Source: EIA CBECS + EIA commercial rate, 2026
Source: EIA CBECS, top-quartile efficiency
Each bar shows the annual electricity cost per square foot. Your site sits where it sits relative to the median and the top-quartile performers in its building category. The gap between your bar and the top-quartile bar is the range where efficiency gains are typically found.
LOW OPERATIONAL RISK
Your site’s operational profile suggests relatively controlled conditions. If your cost per square foot is nonetheless above the top-quartile benchmark, the driver is more likely to be tariff structure, occupancy patterns, or a specific system rather than broad operational failure. The bar chart above is the starting point for that conversation.
Open the link
Confidential content
1,400
buildings under management
19%
average energy reduction in year one
140
people
3
countries
tail GroupMerrowfield PropertiesBrantside LogisticsHalvorn Retail Group
Format

Guide

A slide-by-slide walkthrough of your expertise that captures the people who read it.

embra
Turn your expertise into interactive tools.
SLIDE 8 / 9
Step 3: Distribute the tool so it finds the right prospects
1LinkedIn: lead with the problem the tool solves, not a description of the tool itself. One direct post, no lengthy preambles.
2Email sequence: send the tool in message two or three of a sequence, after establishing the problem in message one. Warm context first, tool second.
3Referral amplification: ask early completers to share the result with a peer who faces the same challenge. A useful result travels.
4Gate the result lightly: ask for a name and email before revealing the full output. This converts completions into leads automatically, without friction.
← Previous8 / 9Next →
EMBRA AT A GLANCE
6 ✓
interactive formats
3.4×
more completions than a downloaded PDF
2 min
to publish your first tool
0
lines of code
THEY TRUST USNovalys ConseilAltiora SystemsVelmora DigitalKeryon Labs
Format

Custom tool

Describe the tool you want. Embra picks the format.

embra
New campaign  ·  Step 1 of 3
DESCRIBE THE TOOL
A tool that shows a logistics manager how much a late supplier costs them every month, from their own delivery figures.
Embra picks the format
6 IN THE LIBRARY
CalculatorInteractive auditGuidePositioning matrixComparison bars
Format

Interactive audit

A short diagnostic that shows a prospect a problem they are underestimating.

Awareness70/100
Trust45/100
Conversion88/100
Format

Calculator

Show a prospect what they are losing, or gaining, in numbers.

embra
6 formats✦3.4× more completions than a downloaded PDF✦2 min to publish your first tool✦0 lines of code✦
PROSPECT PREVIEW
Your 12-Month Revenue Reality Check
Enter your current numbers and see exactly what you will earn this year, how far you are from your target, and what single lever moves the needle most.
Average project or retainer value (€)
5000
The typical amount a client pays you per project or per month. Use your most common deal size.
New clients signed per month (on average) (clients)
2
How many new projects or retainers you close in a typical month, not your best month.
Average client relationship duration (months)
3
How long a typical client stays with you. A one-off project is 1, a quarterly retainer is 3, a long-term retainer might be 6 or more.
Your revenue target for the next 12 months (€)
150000
The number you are actually aiming for, not a vague aspiration. If you have not set one, put the number that would make this year feel like a win.
WHAT YOU WILL REALISTICALLY EARN THIS YEAR
84 000 €
Gap to your target66 000 €
Your revenue if you close one gap100 800 €
Step 1 calculates your gross annual revenue: average project value multiplied by new clients per month, then by 12 months. Step 2 applies a 30% proposal-to-close loss rate, a standard benchmark for independent consultants and B2B service providers, to reflect what you realistically collect rather than what you quote. Step 3 measures the gap between that realistic figure and your stated target. Step 4 models what happens if you fix one key bottleneck: the 20% uplift assumption is based on reported outcomes for consultants and small agencies who systematically improve either their lead qualification, their pricing, or their client retention, without adding headcount.
Most consultants and founders who run this calculation discover the gap is not about working more hours. It is about one specific lever: pricing, lead quality, or retention. The resource below shows you which one to fix first, and how.
Show me how to close the gap
6 ✓
interactive formats
3.4×
more completions than a downloaded PDF
2 min
to publish your first tool
0
lines of code
THEY TRUST USiora SystemsVelmora DigitalKeryon LabsNovalys Conseil
Format

Positioning matrix

Place a prospect on two axes and show them which quadrant they are in.

Vellumark
One timeline per customer. Everything else is a reconciliation problem.
310companies on the platform
94days to flag churn before renewal
22Series A people
THEY TRUST US
Draymill  Ovendale
Palindra  Dranera
Step 3 of 3
AI READINESS
AUTOMATED
Automation Without Foundation
Signal Engine
Flying Blind
YouClean Data, Blind Execution
MANUAL
FRAGMENTEDUNIFIED
DATA UNIFICATION
Your position reflects where your stack stands today on two independent dimensions. The quadrant you land in points to the constraint holding your revenue operations back the most.
CLEAN DATA, BLIND EXECUTION
Your data foundation is solid: systems are connected and your team trusts what is in the CRM. But the intelligence layer is missing. Churn is still discovered late, expansion signals sit unread in usage data, and forecasts depend on rep judgment rather than behavioral patterns. You have the raw material for a strong signal engine. The gap is turning connected data into automated, actionable alerts before the next renewal cycle.
Format

Comparison bars

Show a prospect where they stand against the reference values you set.

Step 3 of 3
€1.10
€2.35
€1.95
Your siteSector medianTop-quartile performers
Source: EIA CBECS + EIA commercial rate, 2026
Source: EIA CBECS, top-quartile efficiency
Each bar shows the annual electricity cost per square foot. Your site sits where it sits relative to the median and the top-quartile performers in its building category. The gap between your bar and the top-quartile bar is the range where efficiency gains are typically found.
LOW OPERATIONAL RISK
Your site’s operational profile suggests relatively controlled conditions. If your cost per square foot is nonetheless above the top-quartile benchmark, the driver is more likely to be tariff structure, occupancy patterns, or a specific system rather than broad operational failure. The bar chart above is the starting point for that conversation.
Open the link
Confidential content
1,400
buildings under management
19%
average energy reduction in year one
140
people
3
countries
tail GroupMerrowfield PropertiesBrantside LogisticsHalvorn Retail Group
Format

Guide

A slide-by-slide walkthrough of your expertise that captures the people who read it.

embra
Turn your expertise into interactive tools.
SLIDE 8 / 9
Step 3: Distribute the tool so it finds the right prospects
1LinkedIn: lead with the problem the tool solves, not a description of the tool itself. One direct post, no lengthy preambles.
2Email sequence: send the tool in message two or three of a sequence, after establishing the problem in message one. Warm context first, tool second.
3Referral amplification: ask early completers to share the result with a peer who faces the same challenge. A useful result travels.
4Gate the result lightly: ask for a name and email before revealing the full output. This converts completions into leads automatically, without friction.
← Previous8 / 9Next →
EMBRA AT A GLANCE
6 ✓
interactive formats
3.4×
more completions than a downloaded PDF
2 min
to publish your first tool
0
lines of code
THEY TRUST USNovalys ConseilAltiora SystemsVelmora DigitalKeryon Labs
Format

Custom tool

Describe the tool you want. Embra picks the format.

embra
New campaign  ·  Step 1 of 3
DESCRIBE THE TOOL
A tool that shows a logistics manager how much a late supplier costs them every month, from their own delivery figures.
Embra picks the format
6 IN THE LIBRARY
CalculatorInteractive auditGuidePositioning matrixComparison bars

Brand kits

Everything you publish looks like you.

Set your logo, your colours, your signature, your key figures and your client names. Embra applies them to every tool you publish and to every page you send a prospect, so your public pages look like you without a designer in the loop.

  • Logo, dark variant, accent colour and client logos in one place
  • Key figures and client names, shown where they count
  • One kit per client or per offer, switched in a click

Your brand kit

Active

Palette

Key figures

12 yrs experience

40+ clients

Tone of voice

Direct, warm, concrete. Short sentences. No hype, no jargon.

Distribution, built in

Don’t just build it. Get it in front of people.

Every Embra tool ships with a ready-to-send LinkedIn sequence and email cadence, written in your tone of voice. Launch the same day.

Alex Moreau

Founder · 2h

We built a 4-minute audit that scores your sales velocity against your peers. No email gate. Link in comments →

❤ 312💬 48↻ 21

Email · Day 1

A 4-minute audit, for {{first_name}}

Hi {{first_name}}, I built something useful for teams like {{company}}. It takes four minutes and gives you a real number…

Take the audit →

Prospecting

Every lead lands in one place, with their answers attached.

Leads captured by your tools arrive in Prospecting with everything they told you. From Starter, run a scan on any of them; on Pro and Agency, Embra also builds a sales deck made for that one person. Working a lead your tool didn’t bring you? Add them by hand and scan them the same way.

You walk into the call already knowing what they need.

Engaged leads

This week
  • Camille Duret

    Head of Growth, Nova

    Completed the audit

  • Marc Elie

    Founder, Studio Ferrand

    Finished the guide

  • Sofia Vidal

    Consultant, independent

    Ran the calculator

Personalized deck

Built for Camille, from her own answers.

Open deck →

Static content is dead. Living content begins.

The web is full of assets that don’t respond to the person reading them. The next generation does.

Before

A PDF you download and forget.

After

A tool you actually use.

Your input28 reps

Result

+ 19% projected

How it starts

Publish free. Pay when it pays.

  • Publish your first tool without paying anything.
  • Watch the leads land. You see the count in real time.
  • Unlock the plan to read who they are. Everything captured before is unlocked with it.

Turn your expertise into your best source of clients.

Live in under an hour. No credit card.