Terms of service

Last updated: September 10, 2026 — effective from that date

1. Purpose

These terms of service (general terms and conditions of sale) govern access to and use of the Embra service, published by EMBRA, a société par actions simplifiée (French simplified joint-stock company) with a share capital of 100 euros, whose registered office is at 149 avenue du Maine, 75014 Paris, France, registered with the Paris Trade and Companies Register under number 109 096 271 (hereinafter "Embra").

Embra is a platform that lets its customers design, publish and distribute interactive content — audits, calculators, guides, positioning matrices, comparisons and custom tools — intended to collect and qualify business leads.

Subscribing to any plan, free or paid, constitutes unreserved acceptance of these terms.

2. A service for professionals only

Embra is intended exclusively for natural or legal persons acting for professional purposes. By subscribing, the customer declares that it is acting in the course of its professional activity.

As a result, the right of withdrawal provided for by the French Consumer Code does not apply. Anyone who would subscribe outside of any professional activity must refrain from using the service.

3. The account

Access to the service requires the creation of an account attached to an organization. The customer is responsible for the accuracy of the information it provides and for keeping it up to date.

Login credentials are personal and confidential. The customer is responsible for any use made from its account and shall inform Embra without delay of any unauthorized access it becomes aware of.

Depending on the plan subscribed, the account may give access to a set number of seats allowing several people in the organization to use the service. The customer is responsible for the acts of each of them.

4. Plans and usage limits

4.1 What the plans include

The service is offered under several plans, the details of which — features, quotas and prices — are set out on the pricing page. The applicable plan is the one in force on the day of subscription or of the last renewal.

4.2 The free plan

Embra does not offer a free trial period. Embra offers a permanent free plan, with no time limit and no commitment, whose features and quotas are deliberately restricted.

On this plan:

• published pages display the Embra brand;
• contact export is not available;
• generation, publication and research quotas are limited;
• the details of collected contacts, beyond the first three, are kept masked and become readable upon subscription to a paid plan. On an account that has never subscribed to a paid plan, collected contacts are deleted 90 days after their collection; only their count is kept.

Embra may change the content of the free plan, or discontinue it, subject to thirty days' notice given by e-mail. Such a change does not give rise to any compensation.

4.3 Quotas

Quotas are assessed per subscription period and reset at each renewal. Unused quotas are not carried over to the following period and do not give rise to any refund.

When a quota is reached, the feature concerned is suspended until the next renewal or until an upgrade to a higher plan. Content already published remains accessible.

4.4 Automatically generated content

The service produces content by means of artificial intelligence systems. This content consists of proposals.

5. Prices, invoicing and payment

Prices are shown on the pricing page and are stated exclusive of tax, in euros. Applicable value added tax is added to the displayed price, at the rate in force on the invoice date.

The subscription is payable in advance, by bank card, through the payment solution Stripe. No bank card data is collected or stored by Embra.

The subscription may be taken out on a monthly or annual basis. The annual subscription gives rise to the discount shown on the pricing page and is payable in one instalment at subscription.

In the event of a failed payment, Embra informs the customer. If the situation is not regularized within fifteen days, access to paid features may be suspended. In accordance with article L. 441-10 of the French Commercial Code, any late payment between professionals automatically gives rise to late-payment penalties at the European Central Bank interest rate plus ten points, as well as a fixed recovery fee of forty euros.

Embra may change its prices. Any change is notified by e-mail at least thirty days before it takes effect and applies only from the next renewal. A customer who refuses it may cancel before that date.

6. Term, renewal and cancellation

6.1 Term and renewal

The subscription is entered into for the period subscribed — one month or one year — and renews automatically for an identical period, unless cancelled.

6.2 Cancellation by the customer

The customer may cancel at any time, from its subscription management area. Cancellation takes effect at the end of the current period: the customer keeps access to paid features until that date.

Amounts already paid for the current period remain due and do not give rise to any refund, even partial, including for an annual subscription cancelled during its term.

Upon cancellation, the account switches to the free plan or is closed, at the customer's choice.

6.3 What happens to the data

During this thirty-day period, the customer may request reactivation of its subscription or request a copy of its data in writing at data@embraapp.com.

Pages published by the customer cease to be publicly accessible on the effective date of cancellation.

7. The customer's commitments

The customer is solely responsible for the content it creates, publishes and distributes through the service, as well as for the data it enters. The customer undertakes to:

• hold all necessary rights over the trademarks, logos, texts, images and references it uploads or enters;
• publish no content that is unlawful, misleading, defamatory or infringing, or that violates the rights of third parties;
• not use the service to send unsolicited communications in breach of the rules applicable to prospecting;
• collect, through its forms, no sensitive data within the meaning of article 9 of the General Data Protection Regulation — origin, political or religious opinions, trade-union membership, health data, sex life or sexual orientation, biometric or genetic data — nor any data relating to offences or convictions;
• not target minors with the published content;
• comply, towards the persons whose data it collects, with all obligations incumbent on it as data controller, in particular the duty to inform and the requirement of a valid legal basis.

The customer further undertakes not to circumvent the technical limitations of the service, not to access it by unauthorized automated means, not to resell it or make it available to third parties outside the plans that expressly allow it, and not to extract all or part of its content for the purpose of reconstituting it.

8. The sales-preparation feature

The service includes a feature that searches, from a name and a website address entered by the customer, for publicly accessible online information about a company and, where applicable, about a person.

This search is never triggered on Embra's initiative: it results exclusively from a request by the customer.

The customer indemnifies Embra against any claim resulting from a breach of this obligation.

9. Intellectual property

The platform remains Embra's property. The service, its interfaces, its code, its layout templates, its own texts and its graphic elements are protected by intellectual property law. Embra grants the customer, for the term of its subscription, a personal, non-exclusive and non-transferable right of use, limited to the needs of its business.

The customer's content remains the customer's property. The texts, trademarks, logos and data it provides or has generated belong to it. The customer grants Embra, solely for the time needed to perform the service, the right to host, reproduce and display them on the pages it publishes and in the distribution materials it generates.

On the free plan, the customer accepts that the pages it publishes display the Embra brand.

10. Personal data

10.1 Each party's role

Embra is data controller for data relating to the customer's account, its use of the service and its invoicing. This processing is described in the privacy policy.

Embra is data processor, within the meaning of article 28 of the General Data Protection Regulation, for the data the customer collects through the service: contacts from its forms, answers, scores and sales-preparation records. The customer is the controller of that data.

10.2 Scope of the processing

10.3 Embra's commitments

Embra undertakes to:

1. process the data only on the customer's documented instructions, use of the service constituting such instructions, and inform the customer if an instruction appears to infringe the Regulation;
2. ensure the confidentiality of the data and give access only to persons who need it and who are bound by a confidentiality obligation;
3. implement the appropriate technical and organizational measures provided for in article 32 of the Regulation, described in article 11 of these terms;
4. engage a sub-processor only from among those listed in the privacy policy, and inform the customer of any addition or replacement at least thirty days in advance, the customer being entitled to object on legitimate grounds and, failing agreement, to cancel without penalty;
5. assist the customer, insofar as possible, in responding to the requests to exercise rights it receives; forward to the customer, without answering it itself, any request addressed directly to Embra;
6. help the customer meet its obligations regarding security, breach notification and impact assessment;
7. notify the customer of any data breach affecting it as soon as possible after becoming aware of it, providing the information needed for the customer's own notification to the supervisory authority;
8. at the end of the contract, delete the data in accordance with article 6.3, unless a legal retention obligation applies;
9. make available to the customer the information necessary to demonstrate compliance with these obligations and allow audits, at the customer's expense, subject to reasonable notice and under conditions that do not affect the operation of the service.

10.4 The customer's commitments

The customer warrants that it has a valid legal basis for each processing operation it carries out through the service, that it has informed the data subjects, and that it collects neither sensitive data nor data relating to offences. It documents its own processing and is responsible for the instructions it gives.

11. Availability, maintenance and changes

Embra uses reasonable means to ensure the availability of the service. No quantified service level is guaranteed on the plans described in these terms.

The service may be interrupted for maintenance. Scheduled interventions likely to cause significant unavailability are announced in advance where possible.

Embra develops the service continuously. Features may be modified, added or removed. The removal of a substantial feature is notified by e-mail at least thirty days before it takes effect; a customer who does not consent may cancel without penalty.

The service depends on third-party providers and on the internet. Embra is not liable for interruptions attributable to them, nor for those resulting from a failure of the customer's equipment or connection.

12. Liability

Embra is bound by a best-efforts obligation.

Embra is in no case liable for the content published by the customer, the data it collects, the use it makes of it, or the commercial consequences of using the service.

Indirect damages are excluded, including loss of revenue, profit, customers, data or reputation.

These limitations do not apply in the event of wilful misconduct, gross negligence or personal injury, nor in the other cases where the law deprives them of effect.

13. Suspension and termination by Embra

Embra may suspend access to the service, without compensation, in the event of non-payment under the conditions of article 5, breach by the customer of its obligations, manifestly unlawful use, or a threat to the security or stability of the service.

Except in urgent cases or cases of manifest unlawfulness, suspension is preceded by a formal notice that has remained without effect for fifteen days.

In the event of a serious breach, or a breach persisting after formal notice, Embra may terminate the contract by operation of law. Amounts paid remain due and the data is handled in accordance with article 6.3.

14. Force majeure

Neither party is liable for a failure resulting from force majeure within the meaning of article 1218 of the French Civil Code. If the impediment lasts more than sixty days, either party may terminate by registered letter, without compensation.

15. Changes to these terms

Embra may modify these terms. Any substantial change is notified by e-mail at least thirty days before it takes effect. Continued use of the service beyond that date constitutes acceptance. Otherwise, the customer may cancel before the effective date.

16. Miscellaneous

If any provision of these terms is held to be void or unenforceable, the others remain in force.

A party's failure to invoke a breach does not constitute a waiver.

The customer may not assign the contract without Embra's prior written consent. Embra may assign the contract as part of a restructuring or a transfer of business, by informing the customer.

Embra's technical records and logs are authoritative between the parties, unless proven otherwise, as to the dates, volumes and actions performed through the service.

17. Governing law and disputes

These terms are governed by French law.

In the event of a dispute, the parties shall endeavour to find an amicable solution. Failing agreement within thirty days, exclusive jurisdiction is granted to the courts within the jurisdiction of the Paris Court of Appeal, including in the event of multiple defendants or third-party proceedings.