Prospecting
Every prospect gets a page written for them alone.
Give a name and a company. Embra reads their website and their LinkedIn, shows you every fact it found so you can check it, then writes a short page that opens on their situation instead of your pitch.
Embra
Turn your expertise into interactive tools.
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Three things we noticed
- 1You let users start free with one published tool before paying anything.
- 2You offer six interactive tool formats including audits, calculators, guides and positioning matrices.
- 3You price your Starter plan at 39 euros per month and your Agency plan at 249 euros per month.
Sources: embraapp.com · linkedin.com
Confidential content
Book a meetingA lead with no context is just an email address.
Someone filled in your tool. You know that much, and often that's all. Before you can call them you have to work out which tool it was, find what they answered, and decide why it matters. Most people skip the call.
What Embra reads before it writes
You give a name and a company. Embra goes and finds the rest.
Their company
The company website and its LinkedIn page. What it sells, who it sells to, what it has published.
The person
You don't paste a profile link. Embra finds their own profile from the company, and reads what they do there.
What they already told you
If they came through one of your tools, their answers and their result sit alongside everything else.
You read every fact before a word is written
The research comes back as a list of facts, each with its source. You keep what is right, you drop what is not, and only then does Embra write the page. Nothing reaches your prospect that you have not read first.
The sources stay visible on the page your prospect receives.
One prospect, one page
Four slides, written about them. Who they are, why you are reaching out, three things you noticed with their sources, and what you can do about it. The page is a Pro and Agency feature.
And you see what happens next
The page goes to one person. You see whether they opened it, how many times, and whether they clicked. No guessing whether the message landed.
Point it at anyone
The page is not reserved for people your tools brought in. Someone from a referral, a conference, a list you bought years ago: give their name, their company, and either the company's LinkedIn or its website. Embra researches them the same way.
What it changes, depending on who you are
You are the sales team. The research is the part that gets skipped, and it is the part that makes the call worth taking.
Everyone shows up prepared, not just whoever had time that morning.
Three hundred prospect searches a month, and each client's prospects stay in their own workspace.
Where this sits
The radar picks the subject, the library builds the tool, distribution gets it read. Prospecting is the end of the loop, and where the next one starts.
What prospecting doesn't do
- It reads what is public. No private data, no scraped inboxes, nothing you could not have found yourself with an hour to spare.
- It doesn't write anything before you have checked the facts.
- It is not a CRM and does not try to be. CSV export is there from Starter.
- It doesn't send sequences and doesn't follow up for you.
- The prospect page is a Pro and Agency feature.
Questions
What does Embra actually read?+
The company website, its LinkedIn page, the person's own profile, and what they answered in your tools if they came through one.
Do I have to give you their LinkedIn?+
No. Their name, their company, and either the company's LinkedIn or its website. Embra finds the person's profile.
Can I correct what the research found?+
Yes, and it is built that way. You read every fact before a page is written.
How long is the page?+
Four slides. Short enough to be read to the end.
How do I know if they read it?+
You see the open, how many times, and the click.
How many prospect searches do I get?+
Fifty a month on Starter, one hundred and fifty on Pro, three hundred on Agency.
Turn your expertise into your best source of clients.
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