Distribution
Building it is half the work. Embra does the other half.
A tool nobody sees is a tool nobody uses. Every Embra tool comes with what it takes to put it in front of people, generated with it and written in your voice.
We asked 240 founders how they qualify inbound requests. Two thirds still take a call with everyone.
The ones who filter first spend half the time on calls and close the same number of deals.
I built a short diagnostic that scores your qualification process in six questions.
embra.app/t/inbound-diagnostic
#sales #inbound #qualification
Building it was the easy half.
A tool nobody sees is a tool nobody uses. Getting it read is the part people underestimate, and it's the part that decides whether building it was worth the afternoon.
The LinkedIn sequence
Several posts and the hooks that open them, built from the same subject as your tool and written in the tone you set in your company profile. You copy, you post, and the idea stays yours. Every link is tracked by source, so when someone lands in Prospecting you already know which post sent them.
Leads arrive in Prospecting with their origin already attached.
Alex Moreau
Founder · 2h
We built a 4-minute audit that scores your sales velocity against your peers. No email gate. Link in comments →
Email · Day 1
A 4-minute audit, for {{first_name}}
Hi {{first_name}}, I built something useful for teams like {{company}}. It takes four minutes and gives you a real number…
The email cadence
A sequence you can send the day the tool goes live, written from the same subject and carrying the same tracked links. It is built to get the tool opened, not to pitch you: the tool does the qualifying once they are there, so the email only has to be worth a click. One distribution kit a month on Free, twenty on Starter, sixty on Pro, two hundred on Agency.
The article
A post lives for two days. An article keeps working for years, and it is the only piece of the kit that reaches people who have never heard of you.
Embra writes it in two passes. First it reads: it gathers sources and checks every figure it intends to use, word for word, against the page it came from. A number that cannot be traced back to a source does not make it into the article. Then it writes, with your tool as the natural next step for someone who has just recognised their own problem.
You get it in HTML or in Markdown and you publish it on your own site, so the traffic, the links and the authority are yours rather than ours. Two articles a month on Starter, ten on Pro, forty on Agency, and only a delivered article counts against the quota.
What a distribution kit looks like
Your article
773 words, 10 sourced figures, 5 sections. Paste it into your publishing tool.
For search engines
Page title
Meta description
Suggested slug
Preview
How to qualify inbound requests faster
Inbound looks like a good problem until every request gets the same thirty minute call. The cost shows up in the calendar, not in the pipeline.
The teams that keep their close rate ask three things before they book anything: budget range, decision date, and who else needs to agree.
What it changes, depending on who you are
Working alone
You publish when you have time, which is never. The kit removes the writing, so publishing is a copy and a paste.
Running a team
Everyone posts the same tool in different words and nobody knows what worked. Tracked links end that argument.
Running an agency
Two hundred kits a month, so every client campaign ships with its own.
Where this sits
The radar picks the subject, the library builds the tool, the brand kit makes it yours. Distribution is what puts it in front of someone, and prospecting is what comes back.
What distribution doesn't do
- Embra doesn't publish for you and doesn't schedule anything. You copy, you paste, you post.
- The article lives on your site, not ours. The traffic and the links are yours.
- SEO articles start at Starter, two a month, ten on Pro and forty on Agency.
Questions
Do I have to use what Embra writes?+
No. Everything can be rewritten and regenerated.
How do I know which post worked?+
Every link is tracked by source, and leads arrive in Prospecting with their origin.
Where do I publish the article?+
On your own site. Embra delivers it in HTML or Markdown, you publish it on your site. The traffic and links belong to you, not Embra.
Isn't this what ChatGPT already does?+
An assistant writes a post. The kit arrives with your tool's subject already inside, your brand kit applied, and a tracked link that will tell you which one worked.
How many articles do I get?+
Two a month on Starter, ten on Pro, forty on Agency.
Are the figures in the article reliable?+
Every figure is checked against a source before it is written. A number that cannot be proven does not go into the article.
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