Format
Where they stand, against the references you set.
A comparison puts the prospect's figures next to yours, side by side. The reference values are the ones you enter: your data, your experience, your sample. Embra does not supply benchmarks, and does not pretend to.
What you describe
When this format works best
You have seen enough clients to know what normal looks like
Your sample becomes the reference your prospect is measured against.
Your prospect has no idea whether their number is good or bad
The comparison answers that in one glance.
A relative gap says more in your field than an absolute amount
Position persuades where a raw figure would not.
What you get back
Their figures and the gap, attached to the lead
Every value they entered and how far it sits from your reference.
A starting point that's already about them
You open on their own numbers instead of a pitch.
A LinkedIn and email kit built to distribute it
Posts, hooks and a landing section generated with the comparison, ready to publish the day it goes live.
Try this format
This is a working comparison, made with Embra. A facilities group puts your cost per square foot next to the references they set.
How this one gets built
You enter your reference values
Your data, your sample, your experience. Embra doesn't supply benchmarks.
Embra builds the comparison
Your prospect enters their figures and sees the gap, side by side.
You choose what to show and publish
Show or hide the source behind each reference, then go live.
Questions
Where do the reference values come from?+
From you. You enter them. Embra supplies no benchmarks and invents none.
How is this different from the calculator?+
The calculator returns an absolute amount. The comparison returns a relative position against your references.
What if I don't have reference data?+
Then this is not the right format. An audit or a calculator will work better.
Turn your expertise into your best source of clients.
Live in under an hour. No credit card.