Format
The audit your prospect finishes because they want the score.
An interactive audit asks a handful of questions and gives a real answer back: a score, a gap, a rank against a reference. People finish it because the result is about them.
What you describe
When this format works best
Your prospect underestimates a problem you can measure
The gap stays invisible until it's scored against something real.
Your sales call always starts with the same diagnostic questions
Ask them once, up front, and let the answers arrive before the call does.
You want qualification without asking for a call first
They self-qualify while they answer, so you only talk to the ones who fit.
What you get back
Every answer they gave, attached to the lead
The full input, question by question, so you know their situation before the first call.
A score you can open the conversation with
Embra reads intent and fit from the answers, so you can tell a buyer from a browser at a glance.
A LinkedIn and email kit built to distribute it
Posts, hooks and a landing section generated with the audit, ready to publish the day it goes live.
Try this format
This is a working audit, made with Embra. A pricing consultant scores where a company is leaving money on the table, in eight questions.
How this one gets built
You describe the diagnostic you run
The questions you already ask on a first call, and what a good answer looks like.
Embra writes the questions and the bands
A short set of questions, and the score bands that turn answers into a result.
You edit the wording and publish
Change any question or any result text before it goes live, and after.
Questions
How long should an audit be?+
Four to eight questions. Beyond that, the drop-off rate climbs faster than the qualification you gain.
Do I need to gate it behind an email?+
No. The capture field is configurable, and the email is the only required field.
Can I change the questions after publishing?+
Yes, before and after publication.
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