Format
The guide people finish, because it moves with them.
A guide walks through your expertise one step at a time. It's what a PDF was trying to be before it became something you download and forget, and the people who reach the end have told you a great deal about themselves.
What you describe
When this format works best
Your expertise is a method, not a number
The sequence itself is the value, and a guide is how it lands.
You keep explaining the same sequence in every first call
Let the guide do that part, so calls start further along.
You want to teach something real before you ask for anything
Value first, capture second, which is why people finish it.
What you get back
Who read it, and how far they went
Step-by-step progress per lead, which tells you what they actually care about.
The answers they gave along the way
Every input collected inside the guide, attached to the lead.
A LinkedIn and email kit built to distribute it
Posts, hooks and a landing section generated with the guide, ready to publish the day it goes live.
Try this format
This is a working guide, made with Embra. A recruiting team walks through technical hiring, one step per slide.
How this one gets built
You describe what you teach
The method you walk people through, in the order you walk them through it.
Embra turns it into slides
One idea per slide, written to be finished rather than skimmed.
You edit any slide and publish
Rewrite a step, cut one, reorder them, before or after it goes live.
Questions
How is this different from a PDF?+
A PDF is the same document for everyone and sends nothing back. A guide adapts to the reader, and tells you who finished it.
How long should a guide be?+
Short enough to finish in one sitting. The value is in the ending, not in the length.
Do I have to ask for an email?+
The capture field is configurable. The email is the only required field.
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