Format
Show them the number they have never sat down and calculated.
A calculator takes what your prospect already knows, their volume, their rate, their spend, and returns what it actually adds up to. Most people have never done that maths. Doing it for them is the whole pitch.
What you describe
When this format works best
Your value is real but abstract until someone puts figures on it
The calculator does the arithmetic your prospect keeps meaning to do.
Prospects underestimate what the problem is costing them
Their own inputs produce a figure that's hard to wave away.
Your pricing conversation always ends up on a payback question
Answer it before the call, with the numbers they gave you.
What you get back
The figures they entered, attached to the lead
Every input, field by field, so you know their scale before the first call.
A result you can open the conversation with, in their numbers
The outcome they saw, ready to reference word for word.
A LinkedIn and email kit built to distribute it
Posts, hooks and a landing section generated with the calculator, ready to publish the day it goes live.
Try this format
This is a working calculator, made with Embra. A conversion specialist turns your traffic into the revenue you're not collecting.
How this one gets built
You describe the calculation
What goes in, what comes out, and the logic that connects them.
Embra builds the inputs and the model
Three to five fields, and the maths behind the number your prospect sees.
You set the result and publish
Decide what the figure is called and what happens once they've seen it.
Questions
How many inputs should a calculator ask for?+
Three to five. Every extra field is a chance to abandon, and most useful models fit in four variables.
Can I control the formula?+
You describe the calculation logic and Embra builds it. The parameters can be reworked from the campaign's Content tab.
Can I edit it after publishing?+
Yes. Editing works before and after publication.
Turn your expertise into your best source of clients.
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