Format
Two axes. One quadrant. A conversation that starts itself.
A matrix asks about two dimensions that matter in your field, then shows the prospect where they land. Seeing yourself in a quadrant is uncomfortable in a useful way, and it frames the conversation before you have said a word.
What you describe
When this format works best
Your field has two variables everyone argues about
The matrix settles the argument by putting the prospect somewhere specific.
Your advice changes completely depending on where someone sits
Each quadrant gets its own reading and its own next step.
You want a prospect to see a category they had not applied to themselves
Self-identification lands harder than any claim you could make.
What you get back
The quadrant they landed in, attached to the lead
Their position, so you know which conversation to have before you open it.
Every answer that put them there
The full input, question by question, behind the position.
A LinkedIn and email kit built to distribute it
Posts, hooks and a landing section generated with the matrix, ready to publish the day it goes live.
Try this format
This is a working matrix, made with Embra. Two axes, four quadrants, and an honest answer about the state of your data.
How this one gets built
You choose your two axes
The two questions you always ask first are usually the two axes.
Embra writes the four quadrants
What each position means, and what the person in it should do next.
You edit the quadrant texts and publish
The verdict is yours. Change any of the four before it goes live.
Questions
How do I choose the two axes?+
Take the two questions you always ask first. They are almost always your axes.
What does the prospect actually see?+
Their position in one of the four quadrants, and what that position means for them.
Can I write the text for each quadrant?+
Yes, like every text in the tool, before and after publication.
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